Markets are dying, long live Marketing Theory

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@article{0509c69d7a9f49ab9e3069ff1ae7162f,

title = "Markets are dying, long live Marketing Theory",

author = "Rohit Varman and Finola Kerrigan and Andreas Chatzidakis",

year = "2024",

month = sep,

day = "17",

doi = "10.1177/14705931241286247",

language = "English",

volume = "24",

pages = "547--553",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications",

number = "4",

}