Abstract
Marketers are, generally, paid workers. While this may seem self-evident, for us to fully understand the hybrid combinations of devices, individuals and organizations that partake in marketing work and in the configuration of market actors, we must acknowledge the impacts of working relationships that are deeply embedded into marketing practice. A Marxist analytic lens helps us to do this. It encourages us to explore how the organization of marketing work produces and exploits value from marketing workers.
| Original language | English |
|---|---|
| Title of host publication | Market Studies |
| Subtitle of host publication | Mapping, Theorizing and Impacting Market Action |
| Editors | Susi Geiger, Katy Mason, Neil Pollock, Phillip Roscoe, Annmarie Ryan, Stefan Schwarzkopf, Pascale Trompette |
| Publisher | Cambridge University Press |
| Chapter | 25 |
| Pages | 416-427 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781009413947, 9781009413961 |
| ISBN (Print) | 9781009413978 |
| DOIs | |
| Publication status | Published - Nov 2024 |
Keywords
- labour
- labour process theory
- surplus
- marketing work
- Braverman
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