| Original language | English |
|---|---|
| Pages (from-to) | 513-517 |
| Number of pages | 5 |
| Journal | Marketing Theory |
| Volume | 25 |
| Issue number | 4 |
| Early online date | 6 Aug 2025 |
| DOIs | |
| Publication status | Published - Dec 2025 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
ASJC Scopus subject areas
- Marketing
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