| Original language | English |
|---|---|
| Title of host publication | Marketing Theory |
| Subtitle of host publication | A Student Text |
| Publisher | SAGE Publications |
| Pages | 26-50 |
| Number of pages | 25 |
| ISBN (Electronic) | 9781446280096 |
| ISBN (Print) | 9781849204651 |
| DOIs | |
| Publication status | Published - 1 Jan 2010 |
ASJC Scopus subject areas
- General Social Sciences