Marketing Strategy in Britain’s Railways, 1923-1938

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	425-450
Journal	Journal of Historical Research in Marketing
Volume	9
Issue number	4
DOIs	https://doi.org/10.1108/JHRM-05-2017-0016
Publication status	Published - 2017

Keywords

@article{0d9a3487451f4d6a8ff04f0f67817604,

title = "Marketing Strategy in Britain{\textquoteright}s Railways, 1923-1938",

keywords = "railways, marketing history, transport marketing, business history, marketing strategy, travel promotion",

author = "Hiroki Shin",

year = "2017",

doi = "10.1108/JHRM-05-2017-0016",

language = "English",

volume = "9",

pages = "425--450",

journal = "Journal of Historical Research in Marketing",

issn = "1755-750X",

publisher = "Emerald",

number = "4",

}

TY - JOUR

T1 - Marketing Strategy in Britain’s Railways, 1923-1938

AU - Shin, Hiroki

PY - 2017

Y1 - 2017

KW - railways

KW - marketing history

KW - transport marketing

KW - business history

KW - marketing strategy

KW - travel promotion

U2 - 10.1108/JHRM-05-2017-0016

DO - 10.1108/JHRM-05-2017-0016

M3 - Article

SN - 1755-750X

VL - 9

SP - 425

EP - 450

JO - Journal of Historical Research in Marketing

JF - Journal of Historical Research in Marketing

IS - 4

ER -