Marketing strategy and corporate social responsibility

Sofia López-Rodríguez; N. Craig Smith

doi:10.4324/9781351038669

Marketing strategy and corporate social responsibility

Sofia López-Rodríguez, N. Craig Smith

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	The Routledge Companion to Strategic Marketing
Editors	Bodo Schlegelmilch, Russell Winer
Place of Publication	New York; Abingdon, Oxon
Publisher	Routledge
Chapter	24
Pages	364-376
Number of pages	13
Edition	1st
ISBN (Electronic)	9781351038669
ISBN (Print)	9781138489080
DOIs	https://doi.org/10.4324/9781351038669
Publication status	Published - 9 Dec 2021

Publication series

Name	Routledge Companions in Business, Management and Marketing

Keywords

Marketing Strategy
Corporate Social Responsibility

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4324/9781351038669Licence: None: All rights reserved

Cite this

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Marketing strategy and corporate social responsibility. / López-Rodríguez, Sofia; Smith, N. Craig.
The Routledge Companion to Strategic Marketing. ed. / Bodo Schlegelmilch; Russell Winer. 1st. ed. New York; Abingdon, Oxon: Routledge, 2021. p. 364-376 (Routledge Companions in Business, Management and Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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KW - Corporate Social Responsibility

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BT - The Routledge Companion to Strategic Marketing

A2 - Schlegelmilch, Bodo

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