Marketing strategy and corporate social responsibility

Sofia López-Rodríguez, N. Craig Smith

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationThe Routledge Companion to Strategic Marketing
    EditorsBodo Schlegelmilch, Russell Winer
    Place of PublicationNew York; Abingdon, Oxon
    PublisherRoutledge
    Chapter24
    Pages364-376
    Number of pages13
    Edition1st
    ISBN (Electronic)9781351038669
    ISBN (Print)9781138489080
    DOIs
    Publication statusPublished - 9 Dec 2021

    Publication series

    NameRoutledge Companions in Business, Management and Marketing

    Keywords

    • Marketing Strategy
    • Corporate Social Responsibility

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