Original language | English |
---|---|
Pages (from-to) | 1673-1676 |
Number of pages | 4 |
Journal | Journal of Marketing Management |
Volume | 39 |
Issue number | 17-18 |
DOIs | |
Publication status | Published - 14 Dec 2023 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing
Finola Kerrigan*, Lisa O’Malley, Anne Marie Docherty
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Pages (from-to) | 1673-1676 |
Number of pages | 4 |
Journal | Journal of Marketing Management |
Volume | 39 |
Issue number | 17-18 |
DOIs | |
Publication status | Published - 14 Dec 2023 |