Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania and Ukraine

MA Marinov, Svetla Marinova, LA Manrai, AK Manrai

    Research output: Contribution to journalArticle

    20 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)7-35
    Number of pages29
    JournalJournal of Euromarketing
    Issue number1
    Publication statusPublished - 1 Jan 2001

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