Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania and Ukraine

MA Marinov; Svetla Marinova; LA Manrai; AK Manrai

doi:10.1300/J037v11n01_02

Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania and Ukraine

MA Marinov, Svetla Marinova, LA Manrai, AK Manrai

Marketing

Research output: Contribution to journal › Article

20 Citations (Scopus)

Original language	English
Pages (from-to)	7-35
Number of pages	29
Journal	Journal of Euromarketing
Volume	11
Issue number	1
DOIs	https://doi.org/10.1300/J037v11n01_02
Publication status	Published - 1 Jan 2001

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10.1300/J037v11n01_02

Cite this

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