Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania and Ukraine

MA Marinov, Svetla Marinova, LA Manrai, AK Manrai

Research output: Contribution to journalArticle

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)7-35
Number of pages29
JournalJournal of Euromarketing
Issue number1
Publication statusPublished - 1 Jan 2001

Cite this