Most of the literature on Foreign Direct Investment (FDI) deals with the structural development of MNCs, from domestic to global structure. This study deals with an evolutionary phenomenon where the foreign operations become more influential than the parent firm. The recent development of internationalization is examined using a network approach. It is assumed that a foreign subsidiary has a three dimensional relationship i.e. with the head office, local authorities and the local network. The empirical investigations from Swedish firms in South East Asia support the assumption that a new structure of MNCs is emerging where the foreign subsidiaries become more influential and independent than the parent firm. Moreover, the emergence of "center-center" relationship, where some regional subsidiaries become center for a number of subsidiaries around them, is also evident.
|Title of host publication||Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference|
|Editors||B. J. Dunlap|
|Number of pages||5|
|ISBN (Print)||9783319132532, 9783319386140|
|Publication status||Published - 27 Jan 2015|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2015, The Academy of Marketing Science.
- Foreign Direct Investment
- Foreign Market
- Local Network
- Parent Company
- Regional Office
ASJC Scopus subject areas
- Strategy and Management