Managing International Subsidiaries: The Case of Swedish Firms

Pervez N. Ghauri*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


Most of the literature on Foreign Direct Investment (FDI) deals with the structural development of MNCs, from domestic to global structure. This study deals with an evolutionary phenomenon where the foreign operations become more influential than the parent firm. The recent development of internationalization is examined using a network approach. It is assumed that a foreign subsidiary has a three dimensional relationship i.e. with the head office, local authorities and the local network. The empirical investigations from Swedish firms in South East Asia support the assumption that a new structure of MNCs is emerging where the foreign subsidiaries become more influential and independent than the parent firm. Moreover, the emergence of "center-center" relationship, where some regional subsidiaries become center for a number of subsidiaries around them, is also evident.

Original languageEnglish
Title of host publicationProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
EditorsB. J. Dunlap
Number of pages5
ISBN (Electronic)9783319132549
ISBN (Print)9783319132532, 9783319386140
Publication statusPublished - 27 Jan 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, The Academy of Marketing Science.


  • Foreign Direct Investment
  • Foreign Market
  • Local Network
  • Parent Company
  • Regional Office

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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