Made for drink: positioning the brand

TY - JOUR

T1 - Made for drink

T2 - positioning the brand

AU - Gill-Simmen, Lucy

AU - Mehta, Anupam

AU - Xiao, Ling

N1 - Not yet published as of 15/11/2022.

PY - 2022/9/26

Y1 - 2022/9/26

UR - https://nacra.net/case-research-journal/

UR - https://pure.royalholloway.ac.uk/en/publications/made-for-drink-positioning-the-brand/

UR - https://hbsp.harvard.edu/product/NA0766-PDF-ENG

UR - https://www.thecasecentre.org/products/view?id=196841

UR - https://nacra.net/wp-content/uploads/2023/07/Abstracts-Only-424-Final_revised.pdf

M3 - Article

VL - 42

JO - Case Research Journal

JF - Case Research Journal

IS - 4

ER -