Made for drink: business dilemmas. A match made in heaven (or not)?

Lucy Gill-Simmen, Ling Xiao, Anupam Mehta

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	2021 Proceedings of the North American Case Research Association
Editors	John D. Varlaro
Publisher	North American Case Research Association
Pages	77-77
Number of pages	1
Volume	35
Publication status	Published - 10 Jun 2022
Event	NACRA 2021 Conference - Duration: 14 Oct 2021 → 17 Oct 2021

Conference	NACRA 2021 Conference
Period	14/10/21 → 17/10/21

Access to Document

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title = "Made for drink: business dilemmas. A match made in heaven (or not)?",

author = "Lucy Gill-Simmen and Ling Xiao and Anupam Mehta",

year = "2022",

month = jun,

day = "10",

language = "English",

volume = "35",

pages = "77--77",

editor = "Varlaro, {John D.}",

booktitle = "2021 Proceedings of the North American Case Research Association",

publisher = "North American Case Research Association",

note = "NACRA 2021 Conference ; Conference date: 14-10-2021 Through 17-10-2021",

}

Gill-Simmen, L, Xiao, L & Mehta, A 2022, Made for drink: business dilemmas. A match made in heaven (or not)? in JD Varlaro (ed.), 2021 Proceedings of the North American Case Research Association. vol. 35, North American Case Research Association, pp. 77-77, NACRA 2021 Conference, 14/10/21. <https://nacra.net/wp-content/uploads/2022/06/NACRA-2021-Conference-Proceedings-v1-06092022.pdf>

TY - GEN

T1 - Made for drink

T2 - NACRA 2021 Conference

AU - Gill-Simmen, Lucy

AU - Xiao, Ling

AU - Mehta, Anupam

PY - 2022/6/10

Y1 - 2022/6/10

M3 - Conference contribution

VL - 35

SP - 77

EP - 77

BT - 2021 Proceedings of the North American Case Research Association

A2 - Varlaro, John D.

PB - North American Case Research Association

Y2 - 14 October 2021 through 17 October 2021

ER -