License to assemble: theorizing brand longevity

Chloe Preece*, Finola Kerrigan, Daragh O'reilly

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
191 Downloads (Pure)

Fingerprint

Dive into the research topics of 'License to assemble: theorizing brand longevity'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Arts & Humanities