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Leveraging social media in new product development: organisational learning processes, mechanisms and evidence from China

  • Yuanzhu Zhan
  • , Kim Hua Tan
  • , Leanne Chung
  • , Lujie Chen
  • , Xinjie Xing

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Journal of Operations & Production Management
DOIs
Publication statusPublished - 3 Jul 2020

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