Leveraging Sentiment Analysis via Text Mining to Improve Customer Satisfaction in UK Banks

Amir Ghadiridehkordi, Jia Shao, Roshan Boojihawon, Qianxi Wang, Hui Li*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Journal of Bank Marketing
Publication statusAccepted/In press - 5 Nov 2024

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