Learning to Love the Older Consumer

Isabelle Szmigin, Marylyn Carrigan

Research output: Contribution to journal › Book/Film/Article review

Original language	English
Pages (from-to)	22-34
Number of pages	13
Journal	Journal of Consumer Behaviour
Volume	1
Issue number	1
DOIs	https://doi.org/10.1002/cb.51
Publication status	Published - 1 Jun 2001

Access to Document

@article{7b06a2f0e0ad44ff8aa82b664735223f,

title = "Learning to Love the Older Consumer",

author = "Isabelle Szmigin and Marylyn Carrigan",

year = "2001",

month = jun,

day = "1",

doi = "10.1002/cb.51",

language = "English",

volume = "1",

pages = "22--34",

journal = "Journal of Consumer Behaviour",

publisher = "Wiley",

number = "1",

}