Introduction to Special Issue on Social Marketing

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@article{ec754a2248a24724883fdf34cd2f3291,

title = "Introduction to Special Issue on Social Marketing",

author = "Gerard Hastings and Michael Saren",

year = "2003",

month = sep,

doi = "10.1177/147059310333007",

language = "English",

volume = "3",

pages = "291--292",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications",

number = "3",

}

TY - JOUR

T1 - Introduction to Special Issue on Social Marketing

AU - Hastings, Gerard

AU - Saren, Michael

PY - 2003/9

Y1 - 2003/9

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U2 - 10.1177/147059310333007

DO - 10.1177/147059310333007

M3 - Article

AN - SCOPUS:84992810593

SN - 1470-5931

VL - 3

SP - 291

EP - 292

JO - Marketing Theory

JF - Marketing Theory

IS - 3

ER -