Introduction: Thought leadership in brand management

C Jevons; C Veloutsou; George Christodoulides; L de Chernatony

doi:10.1016/j.jbusres.2009.10.005

Introduction: Thought leadership in brand management

C Jevons, C Veloutsou, George Christodoulides, L de Chernatony

Marketing

Research output: Contribution to journal › Editorial

Abstract

This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	1111-1112
Number of pages	2
Journal	Journal of Business Research
Volume	63
Issue number	11
DOIs	https://doi.org/10.1016/j.jbusres.2009.10.005
Publication status	Published - 1 Nov 2010

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10.1016/j.jbusres.2009.10.005

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title = "Introduction: Thought leadership in brand management",

abstract = "This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.",

author = "C Jevons and C Veloutsou and George Christodoulides and {de Chernatony}, L",

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AU - Jevons, C

AU - Veloutsou, C

AU - Christodoulides, George

AU - de Chernatony, L

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N2 - This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.

AB - This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.

U2 - 10.1016/j.jbusres.2009.10.005

DO - 10.1016/j.jbusres.2009.10.005

M3 - Editorial

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SP - 1111

EP - 1112

JO - Journal of Business Research

JF - Journal of Business Research

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ER -

Introduction: Thought leadership in brand management

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