Abstract
This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.
Original language | English |
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Pages (from-to) | 1111-1112 |
Number of pages | 2 |
Journal | Journal of Business Research |
Volume | 63 |
Issue number | 11 |
DOIs | |
Publication status | Published - 1 Nov 2010 |