TY - JOUR
T1 - Introduction: Thought leadership in brand management
AU - Jevons, C
AU - Veloutsou, C
AU - Christodoulides, George
AU - de Chernatony, L
PY - 2010/11/1
Y1 - 2010/11/1
N2 - This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.
AB - This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.
U2 - 10.1016/j.jbusres.2009.10.005
DO - 10.1016/j.jbusres.2009.10.005
M3 - Editorial
SN - 0148-2963
VL - 63
SP - 1111
EP - 1112
JO - Journal of Business Research
JF - Journal of Business Research
IS - 11
ER -