Introduction: Thought leadership in brand management

C Jevons, C Veloutsou, George Christodoulides, L de Chernatony

Research output: Contribution to journalEditorial

Abstract

This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. (C) 2009 Elsevier Inc. All rights reserved.
Original languageEnglish
Pages (from-to)1111-1112
Number of pages2
JournalJournal of Business Research
Volume63
Issue number11
DOIs
Publication statusPublished - 1 Nov 2010

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