Introduction: Special Issue on Advances in Brand Management

Leslie de Chernatony; C Veloutsou; George Christodoulides; S Cottam

doi:10.1016/j.jbusres.2008.05.007

Introduction: Special Issue on Advances in Brand Management

Leslie de Chernatony, C Veloutsou, George Christodoulides, S Cottam

Marketing

Research output: Contribution to journal › Editorial

3 Citations (Scopus)

Abstract

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management. (C) 2008 Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	289-290
Number of pages	2
Journal	Journal of Business Research
Volume	62
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2008.05.007
Publication status	Published - 1 Jan 2009

Keywords

Brand management

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10.1016/j.jbusres.2008.05.007

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title = "Introduction: Special Issue on Advances in Brand Management",

abstract = "This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management. (C) 2008 Elsevier Inc. All rights reserved.",

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author = "{de Chernatony}, Leslie and C Veloutsou and George Christodoulides and S Cottam",

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AU - Veloutsou, C

AU - Christodoulides, George

AU - Cottam, S

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AB - This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management. (C) 2008 Elsevier Inc. All rights reserved.

KW - Brand management

U2 - 10.1016/j.jbusres.2008.05.007

DO - 10.1016/j.jbusres.2008.05.007

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VL - 62

SP - 289

EP - 290

JO - Journal of Business Research

JF - Journal of Business Research

IS - 3

ER -

Introduction: Special Issue on Advances in Brand Management

Abstract

Keywords

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