Introduction: Responsible marketing

Michael Saren; Louise M. Hassan; Miriam McGowan; N. Craig Smith; Emma Surman; Rohit VarmanLogo

doi:10.4324/9781003390671-1

Introduction: Responsible marketing

Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman, Rohit VarmanLogo

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This introductory chapter by the editors introduces the rationale for this book and its contents. It comprises specially written original chapters on specific responsible marketing topics invited by the editorial team in the Department of Marketing at the University of Birmingham, UK. The purpose of this research companion is to review, analyse, and open up a debate about the growing and sometimes controversial topic of responsible marketing. The book is divided into five sections, and the editors introduce chapters in each section based on recent and current academic literature and the authors’ own research and published work on aspects of responsible marketing.

Original language	English
Title of host publication	Responsible Marketing for Well-being and Society
Subtitle of host publication	A Research Companion
Editors	Michael Saren, Louise M. Hassan, Miriam McGowan, Craig Smith, Emma Surman, Rohit Varman
Publisher	Routledge
Pages	1-22
Number of pages	22
Edition	1st
ISBN (Electronic)	9781040015896, 9781003390671
ISBN (Print)	9781032487625, 9781032487632
DOIs	https://doi.org/10.4324/9781003390671-1
Publication status	Published - 9 Apr 2024

Publication series

Name	Routledge Research Companions in Business and Economics
Publisher	Routledge

Bibliographical note

Publisher Copyright:
© 2024 selection and editorial matter, Michael Saren, Louise M. Hassan, Miriam McGowan, N. Craig Smith, Emma Surman and Rohit Varman; individual chapters, the contributors.

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4324/9781003390671-1

Cite this

Saren, M., Hassan, L. M., McGowan, M., Craig Smith, N., Surman, E., & VarmanLogo, R. (2024). Introduction: Responsible marketing. In M. Saren, L. M. Hassan, M. McGowan, C. Smith, E. Surman, & R. Varman (Eds.), Responsible Marketing for Well-being and Society: A Research Companion (1st ed., pp. 1-22). (Routledge Research Companions in Business and Economics). Routledge. https://doi.org/10.4324/9781003390671-1

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Saren, M , Hassan, LM, McGowan, M, Craig Smith, N , Surman, E & VarmanLogo, R 2024, Introduction: Responsible marketing. in M Saren, LM Hassan, M McGowan, C Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society: A Research Companion. 1st edn, Routledge Research Companions in Business and Economics, Routledge, pp. 1-22. https://doi.org/10.4324/9781003390671-1

Introduction: Responsible marketing. / Saren, Michael ; Hassan, Louise M.; McGowan, Miriam et al.
Responsible Marketing for Well-being and Society: A Research Companion. ed. / Michael Saren; Louise M. Hassan; Miriam McGowan; Craig Smith; Emma Surman; Rohit Varman. 1st. ed. Routledge, 2024. p. 1-22 (Routledge Research Companions in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Saren M , Hassan LM, McGowan M, Craig Smith N , Surman E, VarmanLogo R. Introduction: Responsible marketing. In Saren M, Hassan LM, McGowan M, Smith C, Surman E, Varman R, editors, Responsible Marketing for Well-being and Society: A Research Companion. 1st ed. Routledge. 2024. p. 1-22. (Routledge Research Companions in Business and Economics). doi: 10.4324/9781003390671-1

Introduction: Responsible marketing

Abstract

Publication series

Bibliographical note

ASJC Scopus subject areas

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