Introduction: political branding

Catherine Needham, Gareth Smith

Research output: Contribution to journalEditorial

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-6
Number of pages6
JournalJournal of Political Marketing
Volume14
Issue number1-2
Early online date29 Jan 2015
DOIs
Publication statusPublished - 19 Mar 2015

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