Introduction

Rudolf R. Sinkovics; Pervez N. Ghauri

doi:10.1108/s1474-7979(2009)0000020003

Introduction

Rudolf R. Sinkovics^*, Pervez N. Ghauri

^*Corresponding author for this work

Strategy and International Business

Research output: Contribution to journal › Editorial › peer-review

Abstract

The first chapter by Pieter Pauwels, Paul G. Patterson, Ko de Ruyter, and Martin Wetzels is entitled “The Propensity to Continue Internationalization: A Study of Australian Service Firms”. The authors build on the process theory of internationalization and the theory of planned behavior and investigate a firm's propensity to continue internationalization. They develop a theoretical model and test this using structural equation modeling using a sample of international service providers using partial least square (PLS). Their model confirms the pivotal role of attitudes towards internationalization, relevant behavioral norms, and behavioral control factors as contributors to the propensity to continue internationalization.

Original language	English
Pages (from-to)	3-10
Number of pages	8
Journal	Advances in International Marketing
Volume	20
DOIs	https://doi.org/10.1108/s1474-7979(2009)0000020003
Publication status	Published - 6 Mar 2009

ASJC Scopus subject areas

Business and International Management
Marketing

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AB - The first chapter by Pieter Pauwels, Paul G. Patterson, Ko de Ruyter, and Martin Wetzels is entitled “The Propensity to Continue Internationalization: A Study of Australian Service Firms”. The authors build on the process theory of internationalization and the theory of planned behavior and investigate a firm's propensity to continue internationalization. They develop a theoretical model and test this using structural equation modeling using a sample of international service providers using partial least square (PLS). Their model confirms the pivotal role of attitudes towards internationalization, relevant behavioral norms, and behavioral control factors as contributors to the propensity to continue internationalization.

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Introduction

Abstract

ASJC Scopus subject areas

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