Internationalisation of services brands: the role of leadership during the internal brand building process

C Vallaster, Leslie de Chernatony

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	181-203
Number of pages	23
Journal	Journal of Marketing Management
Volume	15
Issue number	1/2
Publication status	Published - 1 Jan 2005

Cite this

@article{5b0d04c37dce42b9bb390f142b139e4b,

title = "Internationalisation of services brands: the role of leadership during the internal brand building process",

author = "C Vallaster and {de Chernatony}, Leslie",

year = "2005",

month = jan,

day = "1",

language = "English",

volume = "15",

pages = "181--203",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "1/2",

}