Internal factors driving successful financial services brands

Leslie de Chernatony, Susan Cottam

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Pages	88-97
Number of pages	10
Publication status	Published - 1 Jan 2006
Event	Sustainable Marketing Leadership: Proceedings of the 35th EMAC Annual Conference - Duration: 1 Jan 2006 → …

Conference	Sustainable Marketing Leadership: Proceedings of the 35th EMAC Annual Conference
Period	1/01/06 → …

Cite this

@conference{d0dd6f3bc5c843988930b050e120eb02,

title = "Internal factors driving successful financial services brands",

author = "{de Chernatony}, Leslie and Susan Cottam",

year = "2006",

month = jan,

day = "1",

language = "English",

pages = "88--97",

note = "Sustainable Marketing Leadership: Proceedings of the 35th EMAC Annual Conference ; Conference date: 01-01-2006",

}