Internal brand factors driving successful financial services brands

Research output: Contribution to journal › Article

123 Citations (Scopus)

Original language	English
Pages (from-to)	611-633
Number of pages	23
Journal	European Journal of Marketing
Volume	40
Issue number	5/6
DOIs	https://doi.org/10.1108/03090560610657868
Publication status	Published - 1 Jan 2006

Access to Document

@article{fed788db2e95453a9bea5dde22d397dd,

title = "Internal brand factors driving successful financial services brands",

author = "\{de Chernatony\}, Leslie and Susan Cottam",

year = "2006",

month = jan,

day = "1",

doi = "10.1108/03090560610657868",

language = "English",

volume = "40",

pages = "611--633",

journal = "European Journal of Marketing",

publisher = "Emerald",

number = "5/6",

}