Internal brand building and structuration: the role of leadership

C Vallaster, Leslie de Chernatony

Research output: Contribution to journal › Article

159 Citations (Scopus)

Original language	English
Pages (from-to)	761-784
Number of pages	24
Journal	European Journal of Marketing
Volume	40
Issue number	7/8
DOIs	https://doi.org/10.1108/03090560610669982
Publication status	Published - 1 Jan 2006

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@article{5395a7978662461f83feadfff3538d2b,

title = "Internal brand building and structuration: the role of leadership",

author = "C Vallaster and {de Chernatony}, Leslie",

year = "2006",

month = jan,

day = "1",

doi = "10.1108/03090560610669982",

language = "English",

volume = "40",

pages = "761--784",

journal = "European Journal of Marketing",

publisher = "Emerald",

number = "7/8",

}