Integrating Ethical Brands into our Consumption Lives

Isabelle Szmigin, Marylyn Carrigan, Deirdre O'Loughlin

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)396-409
Number of pages14
JournalJournal of Brand Management
Volume14
Issue number5
Early online date13 Apr 2007
DOIs
Publication statusPublished - 13 Apr 2007

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