Original language | English |
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Pages (from-to) | 396-409 |
Number of pages | 14 |
Journal | Journal of Brand Management |
Volume | 14 |
Issue number | 5 |
Early online date | 13 Apr 2007 |
DOIs | |
Publication status | Published - 13 Apr 2007 |
Integrating Ethical Brands into our Consumption Lives
Isabelle Szmigin, Marylyn Carrigan, Deirdre O'Loughlin
Research output: Contribution to journal › Article