Integrated Marketing for SMEs in the Global Marketplace

LT Wright, Rehan ul-Haq, Mehmet Oktemgil

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	216-238
Number of pages	23
Journal	Journal of Direct, Data and Digital Marketing Practice (Formally Journal of Interactive Marketing)
Volume	7
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.dddmp.4340528
Publication status	Published - 1 Jan 2006

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