Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy

Zaheer Khan, Yong Kyu Lew, Byung Il Park, Pervez N Ghauri

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Marketing Review
DOIs
Publication statusPublished - Sept 2015

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