Original language | English |
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Journal | International Marketing Review |
DOIs | |
Publication status | Published - Sept 2015 |
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy
Zaheer Khan, Yong Kyu Lew, Byung Il Park, Pervez N Ghauri
Research output: Contribution to journal › Article › peer-review