Innovation Strategy to Control and Grow a Global Market Niche – A Case on China’s Design Queen Guo Pei in the French Haute Couture Industry

Joachim Timlon

Innovation Strategy to Control and Grow a Global Market Niche – A Case on China’s Design Queen Guo Pei in the French Haute Couture Industry

Strategy and International Business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Innovation Strategy to Control and Grow a Global Market Niche – A Case on China’s Design Queen Guo Pei in the French Haute Couture Industry
Publisher	SAGE Publications
Publication status	Published - 2020

Cite this

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title = "Innovation Strategy to Control and Grow a Global Market Niche – A Case on China{\textquoteright}s Design Queen Guo Pei in the French Haute Couture Industry",

author = "Joachim Timlon",

year = "2020",

language = "English",

booktitle = "Innovation Strategy to Control and Grow a Global Market Niche – A Case on China{\textquoteright}s Design Queen Guo Pei in the French Haute Couture Industry",

publisher = "SAGE Publications",

}

Innovation Strategy to Control and Grow a Global Market Niche – A Case on China’s Design Queen Guo Pei in the French Haute Couture Industry. / Timlon, Joachim.
Innovation Strategy to Control and Grow a Global Market Niche – A Case on China’s Design Queen Guo Pei in the French Haute Couture Industry. SAGE Publications, 2020.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Timlon, Joachim

PY - 2020

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BT - Innovation Strategy to Control and Grow a Global Market Niche – A Case on China’s Design Queen Guo Pei in the French Haute Couture Industry

PB - SAGE Publications

ER -