| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2003 |
| Event | European Marketing Academy Conference 2008 - Norwich Duration: 1 Jan 2008 → … |
Conference
| Conference | European Marketing Academy Conference 2008 |
|---|---|
| City | Norwich |
| Period | 1/01/08 → … |
Informing, Persuading and Reminding: Why is Pharmaceutical Promotion so Controversial?
Michel Rod, Stanley Paliwoda
Research output: Contribution to conference (unpublished) › Paper