In-home service consumption: a systematic review, integrative framework and future research agenda

Rodoula H. Tsiotsou*, Achilleas Boukis

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)
74 Downloads (Pure)


Given the increasing academic interest in in-home consumption and the fragmented, multidisciplinary scholarly knowledge in this area, this study provides a first systematic effort to review and organize the literature on in-home service consumption. Using a hybrid systematic review, combining bibliometric and framework-based literature reviews, we identify four major thematic clusters (i.e., the meaning of home, home as a consumption hub, home healthcare services, and serving the elderly), critically analyze, and discuss. We draw on Actor-Antecedents-Decisions-Outcomes (AADO) and Theories-Contexts-Methods (TCM) frameworks to synthesize our findings into an integrative framework of in-home service consumption, namely InHoServ. InHoServ provides a comprehensive understanding of the main actors involved in in-home service consumption and delineates their changing role. Finally, we provide a future research agenda highlighting four fruitful areas for researchers (i.e., theorizing in-home service consumption, the changing role of service providers, technology and service consumption at home, and the dark side of in-home consumption).

Original languageEnglish
Pages (from-to)49-64
Number of pages16
JournalJournal of Business Research
Early online date2 Mar 2022
Publication statusPublished - Jun 2022

Bibliographical note

Funding Information:
The authors wish to convey their deepest appreciation to the guest editors of the special issue (Prof. Justin Paul, Prof. Demetris Vrontis, and Prof. Kalpesh Desa) and the three reviewers for the considerable effort and time they have invested in providing guidance and constructive comments for improving the quality of our paper.

Publisher Copyright:
© 2022 Elsevier Inc.


  • Artificial intelligence
  • Digital consumers
  • Domestication of technology
  • Healthcare services
  • In-home service experiences
  • Place attachment
  • Robots
  • Social distance
  • Transformative service research

ASJC Scopus subject areas

  • Marketing


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