Improving new product development using big data: a case study of an electronics company: A case study of an electronics company

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@article{f3e3825d354243c4b4ff22079d3fa7de,

title = "Improving new product development using big data: a case study of an electronics company: A case study of an electronics company",

author = "Tan, {Kim Hua} and Yuanzhu Zhan",

year = "2017",

month = sep,

doi = "10.1111/radm.12242",

language = "English",

journal = "R&D Management",

issn = "0033-6807",

publisher = "Wiley",

}

TY - JOUR

T1 - Improving new product development using big data: a case study of an electronics company

T2 - A case study of an electronics company

AU - Tan, Kim Hua

AU - Zhan, Yuanzhu

PY - 2017/9

Y1 - 2017/9

UR - http://dx.doi.org/10.1111/radm.12242

U2 - 10.1111/radm.12242

DO - 10.1111/radm.12242

M3 - Article

SN - 0033-6807

JO - R&D Management

JF - R&D Management

ER -