IMC and Hollywood - What Brand Managers Need to Know

Christopher Hackley

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	44-47
Number of pages	4
Journal	Admap (The international magazine of advertising knowledge)
Volume	38
Issue number	10
Publication status	Published - 1 Jan 2003

Cite this

@article{43ea5d27146742a7ab7af72c0b7cf899,

title = "IMC and Hollywood - What Brand Managers Need to Know",

author = "Christopher Hackley",

year = "2003",

month = jan,

day = "1",

language = "English",

volume = "38",

pages = "44--47",

journal = "Admap (The international magazine of advertising knowledge)",

issn = "0001-8295",

number = "10",

}