Identifying the dimensions of online customer based brand equity

George Christodoulides, Leslie de Chernatony

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2003
EventProceedings of Academy of Marketing Annual Conference - Norwich
Duration: 1 Jan 2003 → …

Conference

ConferenceProceedings of Academy of Marketing Annual Conference
CityNorwich
Period1/01/03 → …

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