Identifying the dimensions of online customer based brand equity

George Christodoulides, Leslie de Chernatony

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2003
    EventProceedings of Academy of Marketing Annual Conference - Norwich
    Duration: 1 Jan 2003 → …

    Conference

    ConferenceProceedings of Academy of Marketing Annual Conference
    CityNorwich
    Period1/01/03 → …

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