Identifying and sustaining services brands' values

Leslie de Chernatony, Susan Cottam, S Segal-Horn

Research output: Contribution to journal › Article

48 Citations (Scopus)

Original language	English
Pages (from-to)	73-93
Number of pages	21
Journal	Journal of Marketing Communications
Volume	10
Issue number	2
DOIs	https://doi.org/10.1080/13527260410001693785
Publication status	Published - 1 Jan 2004

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