Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision

[No Value] [No Value], Stanley Paliwoda

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2003
Event	European Marketing Academy Conference 2008 - Norwich Duration: 1 Jan 2008 → …

Conference	European Marketing Academy Conference 2008
City	Norwich
Period	1/01/08 → …

Cite this

@conference{ff450b213c3742fda7ec8470c039d98f,

title = "Identifying and Measuring Knowledge Transfer in the Consumer New Brand Purchase Decision",

author = "{[No Value]}, {[No Value]} and Stanley Paliwoda",

year = "2003",

month = jan,

day = "1",

language = "English",

note = "European Marketing Academy Conference 2008 ; Conference date: 01-01-2008",

}