How suited is a brand's strategy to its environment?

Leslie de Chernatony

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2001
    Event5th International Conference on Corporate Reputation, Identity and Competitiveness -
    Duration: 1 Jan 2001 → …

    Conference

    Conference5th International Conference on Corporate Reputation, Identity and Competitiveness
    Period1/01/01 → …

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