Hook vs. hope: How to enhance customer engagement through gamification

A.B. Eisingerich, A. Marchand, M.P. Fritze, L. Dong

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Research in Marketing
DOIs	https://doi.org/10.1016/j.ijresmar.2019.02.003
Publication status	Published - 2019

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title = "Hook vs. hope: How to enhance customer engagement through gamification",

author = "A.B. Eisingerich and A. Marchand and M.P. Fritze and L. Dong",

year = "2019",

doi = "10.1016/j.ijresmar.2019.02.003",

language = "English",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

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TY - JOUR

T1 - Hook vs. hope: How to enhance customer engagement through gamification

AU - Eisingerich, A.B.

AU - Marchand, A.

AU - Fritze, M.P.

AU - Dong, L.

PY - 2019

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U2 - 10.1016/j.ijresmar.2019.02.003

DO - 10.1016/j.ijresmar.2019.02.003

M3 - Article

SN - 0167-8116

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

ER -