Guest editorial: Understanding brand inclusivity

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	165-171
Number of pages	7
Journal	Journal of Product and Brand Management
Volume	35
Issue number	2
DOIs	https://doi.org/10.1108/JPBM-03-2026-032
Publication status	Published - 6 Mar 2026

Access to Document

@article{ff993c11e13f4279b3ef031f8e716eb5,

title = "Guest editorial: Understanding brand inclusivity",

author = "Achilleas Boukis and Tana Licsandru",

year = "2026",

month = mar,

day = "6",

doi = "10.1108/JPBM-03-2026-032",

language = "English",

volume = "35",

pages = "165--171",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald",

number = "2",

}