Guest editorial: Marketing revolution: reimagining theory and practice

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	585-588
Number of pages	4
Journal	European Journal of Marketing
Volume	60
Issue number	3
DOIs	https://doi.org/10.1108/EJM-03-2026-995
Publication status	Published - 3 Mar 2026

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title = "Guest editorial: Marketing revolution: reimagining theory and practice",

author = "Doherty, \{Anne Marie\} and Lisa O'Malley and Achilleas Boukis",

year = "2026",

month = mar,

day = "3",

doi = "10.1108/EJM-03-2026-995",

language = "English",

volume = "60 ",

pages = "585--588",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

number = "3",

}

TY - JOUR

T1 - Guest editorial

T2 - Marketing revolution: reimagining theory and practice

AU - Doherty, Anne Marie

AU - O'Malley, Lisa

AU - Boukis, Achilleas

PY - 2026/3/3

Y1 - 2026/3/3

U2 - 10.1108/EJM-03-2026-995

DO - 10.1108/EJM-03-2026-995

M3 - Editorial

SN - 0309-0566

VL - 60

SP - 585

EP - 588

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 3

ER -