| Original language | English |
|---|---|
| Pages (from-to) | 402-411 |
| Number of pages | 10 |
| Journal | European Journal of Marketing |
| Volume | 53 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 9 Apr 2019 |
ASJC Scopus subject areas
- Marketing
Gary Sinclair, Mike Saren
Research output: Contribution to journal › Editorial › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 402-411 |
| Number of pages | 10 |
| Journal | European Journal of Marketing |
| Volume | 53 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 9 Apr 2019 |