Original language | English |
---|---|
Pages (from-to) | 533-536 |
Number of pages | 4 |
Journal | European Journal of Marketing |
Volume | 42 |
Issue number | 5/6 |
Publication status | Published - 1 Jan 2008 |
Guest Editorial
Leslie de Chernatony, George Christodoulides, S Roper, T Abimbola
Research output: Contribution to journal › Editorial