Original language | English |
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Title of host publication | Consumer Tribes |
Publisher | Taylor and Francis |
Pages | 227-242 |
Number of pages | 16 |
ISBN (Print) | 9780080549743 |
DOIs | |
Publication status | Published - 1 Jan 2012 |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting