| Original language | English |
|---|---|
| Publisher | Nelson Education |
| ISBN (Print) | 9780176104061 |
| Publication status | Published - 1 Jan 2009 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Global Marketing
- Michael Czinkota
- , I Ronkainen
- , C Farrell
- , R McTavish
Research output: Book/Report › Book