Global brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii + 303 pp. Illustrations, tables, appendix, bibliography, notes, index. Cloth, $50.00. ISBN: 978-0-521-83397-4.

Stephanie D Decker

doi:10.1017/S0007680500000386

Global brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii + 303 pp. Illustrations, tables, appendix, bibliography, notes, index. Cloth, $50.00. ISBN: 978-0-521-83397-4.

Stephanie D Decker

Strategy and International Business

Research output: Contribution to journal › Book/Film/Article review

Abstract

Book review

Original language	English
Journal	Business History Review
DOIs	https://doi.org/10.1017/S0007680500000386
Publication status	Published - 1 Mar 2009

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10.1017/S0007680500000386

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title = "Global brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii + 303 pp. Illustrations, tables, appendix, bibliography, notes, index. Cloth, \$50.00. ISBN: 978-0-521-83397-4.",

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doi = "10.1017/S0007680500000386",

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Global brands: The Evolution of Multinationals in Alcoholic Beverages. By Teresa da Silva Lopes. New York: Cambridge University Press, 2007. xxii + 303 pp. Illustrations, tables, appendix, bibliography, notes, index. Cloth, $50.00. ISBN: 978-0-521-83397-4. / Decker, Stephanie D.
In: Business History Review, 01.03.2009.

Research output: Contribution to journal › Book/Film/Article review

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