Generative AI for Creative Development: From Briefs to Action

Marco Bardus; Agnes Helmes-Guizon; Lynda S Bardfield; W. Douglas Evans; Sharyn Rundle-Thiele; Jeff French

Generative AI for Creative Development: From Briefs to Action

Marco Bardus^*
, Agnes Helmes-Guizon
, Lynda S Bardfield
, W. Douglas Evans
, Sharyn Rundle-Thiele
, Jeff French

^*Corresponding author for this work

Research output: Contribution to conference (unpublished) › Paper › peer-review

Original language	English
Publication status	Published - 8 Jul 2026
Event	7th European Social Marketing Conference (ESMC 2026) Montpellier 2026: Momentum for Good: Citizen-powered acceleration of positive change through social marketing interventions - Montpellier Business School, Montpellier, France Duration: 8 Jul 2026 → 10 Jul 2026 https://wsmconference.com/montpellier-2026

Conference

Conference	7th European Social Marketing Conference (ESMC 2026) Montpellier 2026
Abbreviated title	ESMC 2026
Country/Territory	France
City	Montpellier
Period	8/07/26 → 10/07/26
Internet address	https://wsmconference.com/montpellier-2026

Bibliographical note

Proposed Conference Track: 7. AI, Digital and technological impact on social behaviour
Submission Format: 60-90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)

1 Paper

ChatGPT as a Partner in Social Marketing Creative Production
Bardus, M., Rundle-Thiele, S., French, J., Helmes-Guizon, A. & Evans, W. D., 6 Nov 2025.
Research output: Contribution to conference (unpublished) › Paper › peer-review

Open Access
File

2 Conference, workshop or symposium

How can we use AI to integrate community health and social care responsibly and ethically?
Bardus, M. (Presenter), Ward, D. (Contributor), Laws, E. (Contributor), Webb, C. (Contributor), Cooner, T. (Contributor), Miller, R. (Contributor), van Ede, A. (Contributor), Bruijnzeels, M. (Contributor), Spruit, M. (Contributor), van Dijk, B. (Contributor) & Millar, R. (Contributor)
14 Apr 2026
Activity: Academic and Industrial events › Conference, workshop or symposium
ChatGPT as a Partner in Social Marketing Creative Production
Bardus, M. (Presenter), Rundle-Thiele, S. (Contributor), French, J. (Contributor), Helmes-Guizon, A. (Contributor) & Evans, W. D. (Contributor)
5 Nov 2025
Activity: Academic and Industrial events › Conference, workshop or symposium

Best Interactive Session submission
Bardus, M. (Recipient), 5 Nov 2025
Prize: Prize (including medals and awards)

Cite this

@conference{d0cff60132df4d9390f6569a0e92f2a3,

title = "Generative AI for Creative Development: From Briefs to Action",

author = "Marco Bardus and Agnes Helmes-Guizon and Bardfield, \{Lynda S\} and Evans, \{W. Douglas\} and Sharyn Rundle-Thiele and Jeff French",

note = "Proposed Conference Track: 7. AI, Digital and technological impact on social behaviour Submission Format: 60-90 Minute Collaborative, Problem Solving or Interactive Session (8th July only) ; 7th European Social Marketing Conference (ESMC 2026) Montpellier 2026 : Momentum for Good: Citizen-powered acceleration of positive change through social marketing interventions, ESMC 2026 ; Conference date: 08-07-2026 Through 10-07-2026",

year = "2026",

month = jul,

day = "8",

language = "English",

url = "https://wsmconference.com/montpellier-2026",

}

TY - CONF

T1 - Generative AI for Creative Development

T2 - 7th European Social Marketing Conference (ESMC 2026) Montpellier 2026

AU - Bardus, Marco

AU - Helmes-Guizon, Agnes

AU - Bardfield, Lynda S

AU - Evans, W. Douglas

AU - Rundle-Thiele, Sharyn

AU - French, Jeff

N1 - Proposed Conference Track: 7. AI, Digital and technological impact on social behaviour Submission Format: 60-90 Minute Collaborative, Problem Solving or Interactive Session (8th July only)

PY - 2026/7/8

Y1 - 2026/7/8

UR - https://mtgsked.com/p/1848/c

M3 - Paper

Y2 - 8 July 2026 through 10 July 2026

ER -

Generative AI for Creative Development: From Briefs to Action

Conference

Bibliographical note

Research output

ChatGPT as a Partner in Social Marketing Creative Production

Activities

How can we use AI to integrate community health and social care responsibly and ethically?

ChatGPT as a Partner in Social Marketing Creative Production

Prizes

Best Interactive Session submission

Cite this