Fingerprint
Dive into the research topics of 'Games people play with brands: An application of transactional analysis to marketplace relationships'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Games people play with brands: An application of transactional analysis to marketplace relationships
Mike Molesworth*, Georgiana F. Grigore, Rebecca Jenkins
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
9
Citations
(Scopus)