Fundamental Competencies in Social Marketing

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Original language	English
Title of host publication	The Palgrave Encyclopedia of Social Marketing
Publisher	Springer
Chapter	132-1
ISBN (Electronic)	9783030144494
ISBN (Print)	9783030144494
DOIs	https://doi.org/10.1007/978-3-030-14449-4_132-1
Publication status	Published - 2 Mar 2022

Access to Document

@inbook{671ae337e8af4bb382975eab7aaae7cc,

title = "Fundamental Competencies in Social Marketing",

author = "Marco Bardus and Philip Holden",

year = "2022",

month = mar,

day = "2",

doi = "10.1007/978-3-030-14449-4\_132-1",

language = "English",

isbn = "9783030144494",

booktitle = "The Palgrave Encyclopedia of Social Marketing",

publisher = "Springer",

}