| Original language | English |
|---|---|
| Pages (from-to) | 1279-1283 |
| Number of pages | 5 |
| Journal | Journal of Marketing Management |
| Volume | 41 |
| Issue number | 13-14 |
| DOIs | |
| Publication status | Published - 22 Oct 2025 |
ASJC Scopus subject areas
- Strategy and Management
- Marketing
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