From Relationships to Experiences in Retail Financial Services

Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull

    Research output: Contribution to journalArticle

    32 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)522-539
    Number of pages18
    JournalInternational Journal of Bank Marketing
    Volume22
    Issue number6/7
    Publication statusPublished - 1 Jan 2004

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