From Relationships to Experiences in Retail Financial Services

Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull

Research output: Contribution to journalArticle

32 Citations (Scopus)
Original languageEnglish
Pages (from-to)522-539
Number of pages18
JournalInternational Journal of Bank Marketing
Volume22
Issue number6/7
Publication statusPublished - 1 Jan 2004

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